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The NFL is looking to expand its presence in mobile gaming–the most popular gaming platform in the US–and has announced a new game jam of sorts where developers can create football video games with NFL branding.
The NFL signed a deal with the esports company Skillz to host what it is calling a “global game developer challenge.” Developers and studios can create an NFL-themed game using the Skillz esports platform, and successful games will get the joint marketing support of the NFL and Skillz.
The NFL is partnering with Skillz as part of its effort to expand its presence on mobile and reach the “next generation” of football fans.