Activision Blizzard To Apply The “Call Of Duty Model” To Its Other Franchises


The Call of Duty franchise had its best-ever year in 2020, helping parent company Activision Blizzard post its biggest year in the company’s three decades of existence. The success of Call of Duty has encouraged Activision Blizzard to look to replicate its model across the company’s other franchises to fuel even further growth in the future.

As part of Activision Blizzard’s latest earnings report, CEO Bobby Kotick said the company’s approach to the Call of Duty series will be the model for its other series in the future. Call of Duty has undergone a transformation in recent years, as Activision now operates the franchise across numerous vectors. There is the premium yearly games, the free-to-play battle royale game Warzone, and the mobile game.

“Our approach to the franchise has become the roadmap we are now applying in many of our other games. Within Call of Duty, we have meaningfully expanded social connections and improved engagement through free-to-play experiences on mobile phones, computers and game consoles. These initiatives expanded franchise reach, with over 250 million people playing Call of Duty last year, more than tripling the 70 million people who played Call of Duty in 2018.”

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