Charging $70 For NBA 2K21 On PS5 And Xbox Series X Was The Right Call, Take-Two CEO Says


NBA 2K21‘s next-gen edition was among the first games across the industry to carry a $70 USD price tag, a decision that drew a lot of comments online.

The higher price point was embraced and accepted by the playerbase, Take-Two CEO Strauss Zelnick said on an earnings call, but it’s too soon to say if the company’s other next-gen games will also come with that premium price tag.

Asked if he felt it was the right strategy to charge $10 more for NBA 2K21’s next-gen edition, Zelnick said in no uncertain terms: “Yes.”

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