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After spending more than $1 billion to acquire Codemasters, EA is opening up its check book once more to acquire the prolific mobile game developer GluMobile for $2.1 billion. EA announced the deal on Monday.
GluMobile is a big winner in the deal, as EA is paying a 36% premium on GluMobile’s share price, which reflects the competitive nature of the mobile games scene and EA’s interest in taking a bigger piece of the pie. Mobile is EA’s most important platform, so it makes sense to see the mega-publisher spend big money to get a bigger foothold.
EA said it expects to make money on the GluMobile deal almost right away, as the publisher said the buyout will be “immediately accretive” to revenue and should help grow EA’s total profit starting in the first year.