Ubisoft Just Had Its Biggest Holiday Ever Thanks to Assassin’s Creed, Just Dance, And Microtransactions


Ubisoft had a happy holiday, as the publisher reported a new record for revenue in the holiday period going back to the company’s founding 34 years ago. For the October-December period, Ubisoft pulled in €1 billion in revenue, which was up sharply from the €455.5 million that Ubisoft recorded during the same period last year.

Digital sales for the quarter reached €588.4 million, compared to €351 million during the same period last year. Revenue from microtransactions/live services, which Ubisoft calls player recurring investment (PRI) amounted to €218.2 million for the period, posting a significant year-over-year gain. Total back-catalog revenue was €306.1 million, up from €252.2 million during the same quarter last year.

Ubisoft boasted that it was the second-largest publisher in the world in terms of total units sold on the new consoles, the PlayStation 5 and Xbox Series X. Ubisoft pointed out that Assassin’s Creed Valhalla, Watch Dogs: Legion, and Immortals: Fenyx Rising all ranked in the top 7 of the best-sellers on the new consoles.

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