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Buying Pokémon cards has gotten harder as the resale market booms
If you’ve been hunting for Pokémon cards at retail stores and coming up empty, relief is on the way. The Pokémon Company announced Wednesday that it will be reprinting trading cards due to high demand.
“We’re aware that some fans are experiencing difficulties purchasing certain Pokémon TCG products due to very high demand,” reads a tweet from the company’s Play! Pokémon account. “In response, we are reprinting impacted products at maximum capacity to ensure more fans can enjoy the Pokémon TCG.”
“Reprinted products are expected to be available at retailers as soon as possible,” the company said in a statement on the Pokémon website. The statement did not specify which sets would get a reprint, but pledge to “replenish stock at retailers as soon as possible.”
Right now, select McDonald’s are celebrating Pokémon’s 25th anniversary by giving out card packs in Happy Meals, but even those are ridiculously hard to get. Greedy buyers have been going to McDonald’s early, buying up all the Happy Meals, and in some cases, reselling them online.
The statement on the Pokémon support website says that the company is currently working to address difficulties in purchasing cards “where it is within [the company’s] control.”
As for future trading card expansions, the message says that the company is “maximizing production to increase product availability upon release.”