Ubisoft Wants To Be More Reliant On Free-To-Play Mobile Games In The Future


Ubisoft wants to be less reliant on AAA tentpole releases in the future and envisions a business model that also allows for free-to-play games to be major part of its release catalog. In an earnings call this week following the release of the company’s Q3 financial results, CFO Frederick Duguet spoke about expanding its operations beyond the scope of the traditional AAA video game release and more towards other “premium” services.

“We said for a number of years that our normal template is to come with either three or four AAA games, so we’ll stick to that plan for fiscal 2022,” Duguet said via IGN. “But we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalog dynamics, but also complementing our program of new releases with free-to-play and other premium experiences.”

Ubisoft has been dabbling in this space recently, as it launched free-to-play battle royale Hyper Scape last year. Boasting some unique ideas that allowed audiences to have a direct impact on how a match plays, Hyper Scape flopped not long after launch and is currently being overhauled.

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