Why It’s No Surprise That Nintendo Is Making Splatoon 3

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One of the big announcements from the February Nintendo Direct on Wednesday was the reveal of Splatoon 3, the latest sequel in Nintendo’s colorful shooter series. Some people were surprised that Nintendo is pushing ahead with a third entry despite the franchise not dominating headlines in the way that Mario Kart, Zelda, and Smash often do. The surprise, in the eyes of some, may also stem from the fact that Nintendo chose to announce a sequel to Splatoon as opposed to its other franchises.

Follow The Money

But it’s really no big shock that Splatoon 3 is happening. As with most entertainment products, following the money is a good place to start. The original Splatoon for Wii U sold an impressive 4.95 million copies. That’s a big number by itself, and it’s more impressive when you consider the Wii U itself only sold 13.5 million systems over its lifetime.

Splatoon 2 for the Nintendo Switch was an even bigger hit, selling 11.90 million copies as of December 31, 2020. Combined, the two games have reached 16.85 million units sold, which is a massive result that demonstrates there is a clear business opportunity to make a third one.

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